Title :
C2C online auction of the credit system and reputation incentives
Author :
Tang, Ling ; Liao, Yang
Author_Institution :
Institute of Industrial Economics, Henan University of Economics and Law, Zhengzhou, Henan, China
Abstract :
The establishment of credit system suppresses the negative influence of information asymmetry in E-commerce market, many researchers verified positive incentives to sellers from the credit system, confirmed the positive role of the credit system. However, lack of research for buyers to participate credit evaluation system. With non-symmetric evolutionary game analysis as a tool, this paper plans to study the impact of incentive mechanism on the system stable strategy in the long run, furthermore, confirmed the importance of incentives to buyers in credit system.
Keywords :
Communities; Educational institutions; Games; Industrial economics; Internet; Mathematics; Credit system; Game; Online auction; Reputation incentive;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886801