Title :
Diagnosis system research on Enterprise website based on web marketing
Author_Institution :
Economic and Management College, XuChang University, XuChang, China
Abstract :
The development of e-commerce, which is prompting the operation mode of our country enterprises to change. In order to open the network market, a lot of enterprises are beginning to realize the importance of the construction enterprise website. However, at present the small-and-medium-sized enterprises have many problems in building the enterprise website, these make the web marketing purpose of the enterprise website still not to be realized. In this case I made the on-the-spot investigation, and put forward some indicators about the diagnosis of enterprise website, which will bring some certain reference values in helping the operating of enterprise website construction and the development of network market.
Keywords :
Customer satisfaction; Economics; Electronic mail; HTML; Indexes; Internet; Presses; diagnosis; enterprise website; web marketing;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886823