Title :
e3-Value based research on business model of mobile internet music services
Author :
Yanmei, Chu ; Ying, Teng
Author_Institution :
School of Management and Economics, University of Electronic Science and Technology of China, UESTC, Chengdu, China
Abstract :
Mobile internet music services is an important direction for telecom operators´ business development. This paper describes the business model of mobile internet music services in detail by adopting e3-value method, which defines how economic value is created, exchanged and consumed within a network of actors. In this paper, we define, derive and analyze multi-enterprise relationships, and we re-position the actors in the industry value chain. Combining with a practical case, we do structural analysis and value estimate, seeking to improve the existing business model and to find innovative measures.
Keywords :
Analytical models; Business; Economics; Industries; Internet; Mobile communication; Telecommunications; business model; mobile internet; music services;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886828
