Title :
Enlightenment of Apple´s general virtual market model to Chinese enterprises
Author_Institution :
School of Economics and Management, Beihang University, Beijing, China
Abstract :
Innovation is the key to enterprise success, and Apple is known as a model of innovation. Apple´s general virtual market model achieves integration of virtual market value, and promotes innovation of business models, also the user experience as the core of cultural brand marketing win the popularity. These provide important inspiration to reshaping company goals today.
Keywords :
Companies; Cultural differences; Economics; Educational institutions; Publishing; Technological innovation; Apple; Business Model; General Virtual Market;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886833
