Title :
The Innovative Business Model behind the Rapid Growth of SMS in China
Author :
Kong, Jiehong ; Luo, Jianwen
Author_Institution :
ACEM, Shanghai Jiao Tong Univ.
Abstract :
In China, within 3 years, the wireless value-added service, especially short message service (SMS), created a brand-new and promising industry with the value of 30 billion Yuan (RMB) or US$ 3.7 billion. It also changed the fortunes of China Internet. By providing a safe, convenient and effective way of payment, mobile network helped domestic portal Web sites out of losses and achieving soaring stock prices on the NASDAQ. This economic miracle attracts global attentions. The purpose of the study is to explore the innovative business model behind this unprecedented success. Based on the SMS platform Monternet, a cooperative and well-profitable industrial chain with Chinese characteristic was established through the efficient cooperation between China Mobile Communications Corporation (China Mobile for short), the Mobile Carrier, and those Web sites serving as service providers (SP). Every participant in the value chain of China´s mobile network could obtain its maximum benefits
Keywords :
Internet; electronic commerce; electronic messaging; mobile computing; portals; telecommunication services; China Internet; Monternet; SMS; innovative business model; mobile network; portal Web sites; short message service; stock prices; wireless value-added service; Appraisal; Communication industry; Economic forecasting; Message service; Mobile communication; Mobile handsets; Portals; Road transportation; Thumb; Web and internet services; China Internet; Mobile value-added service; business model;
Conference_Titel :
Service Systems and Service Management, 2006 International Conference on
Conference_Location :
Troyes
Print_ISBN :
1-4244-0450-9
Electronic_ISBN :
1-4244-0451-7
DOI :
10.1109/ICSSSM.2006.320741
