Title :
Notice of Retraction
Strategic brand equity management of traditional enterprises in e-commerce
Author_Institution :
The college of Economics and Business Administration, Beijing University of Technology Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The economic development and the advancement of technology has opened up for e-commerce very broad prospects. Ecommerce has become in the 21st century one of the hallmarks of advanced productive forces, besides Corporate brand strategy is creating a solid brand identity, increasing visibility of goods for the company. This paper gives us the basic strategies of enhancing the brand equity value for the traditional enterprises in E-commerce.
Keywords :
Companies; Economics; Electronic publishing; Information services; Internet; Marketing management; brand equity; development strategy; e-commerce; traditional enterprise;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886926
