Title :
Study on the E-Cash price policy based on the utility theory
Author_Institution :
Economy and Management School, Northeast Forestry University (NEFU), Harbin City, China
Abstract :
E-Cash faces two conflict demand: one is high security, the other is high anonymity. To solve this two conflict requirements, this thesis uses Utility theory to analyses consumer self-imposed price policy to make consumer feel most satisfied.
Keywords :
Business; Cities and towns; Cryptography; Educational institutions; Forestry; Microeconomics; Utility theory; Anonymity; E-Cash; Re-Consumption; Utility Theory;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886939
