A Research Model: Value Drivers of B2C Company Web Site

The quality of the Web site is very important in that companies can attract customers by promoting various features of the Web site. But so far it is not very clear which features of the Web site are of key significance to the performance of an e-commerce company. In response to this problem, this paper attempts to present an integrated view of the relationship between Web site features and firm performance. Some theories throw light on the explanation of the impact of Web site features on firm value, such as TAM, SERVQUAL, CSLC and D&M model. Based on these classical theories, we propose a research model under the framework of D&M model, which posits four aspects influential to Web site success - information quality, system quality, service quality and Web site functions. Each construct is conceptualized, giving descriptive items