Meeting the global challenges of the contemporary business environment

The challenges for business in a global environment include an accelerating rise in anti-Americanism, the increased negative attitudes toward multinational brands and global corporations, and the economic impact as a result of the War on Terror. Numerous scandals, beginning with the implosion of Enron in 2001, have created an additional communication challenge for corporations to restore trust in business and the capital markets through new corporate reporting and governance challenges. Plans to meet the challenge to restore trust have been endorsed by the PR Coalition, an association of more than twenty organizations dedicated to public relations, public affairs, and corporate communication; and efforts to combat anti-Americanism have been outlined by Business for Diplomatic Action.