Service leadership: the challenge of developing a new paradigm

The process of writing in a new field is always challenging; however, developing a new paradigm and then communicating it to the international business community is a process that encompasses research into multiple fields and employs multiple tasks. Service leadership is a new paradigm that incorporates a multidisciplinary approach to embedding empowered leadership within a service organization´s culture. This paper gives an overview of the process of developing the paradigm itself and then proposing a process for its implementation within an existing corporate culture.