Title :
Notice of Retraction
The analysis of risk preferences, perceived risk and the willingness of online shopping
Author :
Shijun, Wu ; Yongsheng, Jin ; Guoping, Chen
Author_Institution :
School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the rapid development of science and technology, shopping online is becoming very popular and changes the ways of people´s life significantly. This new way of shopping facilitates people´s lives, although, people are trapped to thinking and analyzing the risk of its purchase during the process of shopping. So this paper mainly analyzed the risk of online shopping preferences and perceived risk, and their impact on shopping online. A survey among customers was introduced in detail. We found that the risk preferences have a significant influence to the perceived risks and purchase intent of shopping online, and perceived risk also has a significant influence to the purchase intent of shopping online.
Keywords :
Business; Educational institutions; Electronic commerce; Europe; Jacobian matrices; Switches; Perceived risk; Purchase intent component; Risk preference; Shopping online;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886957
