• DocumentCode
    1675685
  • Title

    Notice of Retraction
    The analysis of risk preferences, perceived risk and the willingness of online shopping

  • Author

    Shijun, Wu ; Yongsheng, Jin ; Guoping, Chen

  • Author_Institution
    School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    With the rapid development of science and technology, shopping online is becoming very popular and changes the ways of people´s life significantly. This new way of shopping facilitates people´s lives, although, people are trapped to thinking and analyzing the risk of its purchase during the process of shopping. So this paper mainly analyzed the risk of online shopping preferences and perceived risk, and their impact on shopping online. A survey among customers was introduced in detail. We found that the risk preferences have a significant influence to the perceived risks and purchase intent of shopping online, and perceived risk also has a significant influence to the purchase intent of shopping online.
  • Keywords
    Business; Educational institutions; Electronic commerce; Europe; Jacobian matrices; Switches; Perceived risk; Purchase intent component; Risk preference; Shopping online;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5886957
  • Filename
    5886957