Title :
The SEO strategy research of e-commerce sites of SEMs
Author :
Bian, Baowu ; Yuan, JuanJuan
Author_Institution :
YanCheng institute of technology Jiangsu, Chinese
Abstract :
SEO is a kind of search rule of the search engine, it is optimized by the structure, the key word, the title, links of the website and so on, and then improve the placing of the website in the rank of search engine, thereby let the users to find them quickly and improve the Visit Count of the website. Furthermore, the enterprise should improve the conversion rate of e-commerce site by optimizing the webpage.
Keywords :
Electronic commerce; HTML; Internet; Optimization; Programming; Search engines; World Wide Web; Internet Marketing; SEO; Search Engine; e-commerce sites Of SEMs;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886993
