A research on perceived value and satisfactory of female online purchasing

Starting with discussing the relationship between perceived value dimensions and satisfactory of female online purchasing, this paper formulates the model based on the relationship between the perceived value dimensions and satisfaction of female online purchasing, which is validated through a questionnaire survey with the cosmetics as the research object, the results as followed : (1) the perceived value of female online purchasing has five respective dimensions, which are the after-sales services, the site core competencies, the core product value and network security, the online purchasing interaction, marketing services; (2) of the five dimensions the influence on satisfaction, the core product value and network security is of the greatest impact on satisfaction, followed by interaction, and then the after-sales services, and then the marketing services, the site core competencies as the last.