Notice of RetractionInteractivity and social media marketing: Case study of Taiwan companies

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Social media brings new opportunities for companies to gains benefits from domestic and foreign markets. Based on literature review and three real cases, this paper attempts to answer the question: “How to gain benefits from using social media for marketing?” After analyzing the social media marketing campaigns of three cases in Taiwan, this study concludes (1) social media use: combining different social media properties to achieve specific marketing goals, and (2)interaction with customers: creating a highly interactive online environment for two ways communication with customers and potential customers. Recommendations are proposed in the final section.