Title :
Notice of Retraction
Project-based learning and its application in markeing research teaching
Author :
Zheng, Changjuan ; Wu, Lijuan ; Wang, Xingang
Author_Institution :
School of Business Zhejiang Wanli University Ningbo, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Project-based learning (PBL) is to set learning in meaningful and complex project context, in which students solve actual problem or complete real project in cooperative groups, which play an important role in promotion student´s problem-solving ability and the development of autonomous learning. This paper has discussed the advantage of PBL, the construct of the PBL model and its organization, and summarized certain key change in teaching practice, which may offer a reference for college course teaching.
Keywords :
Context; Educational institutions; Market research; Organizations; Seminars; Training; cooperative teaching reform; marketing research course; project-based learning;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5887134