Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Trading area is a very important part in the development of city economic, and in a certain extent, its status of development reflects the level of city economic development. Based on marketing, this essay made a research on the issues of city trading area´s development, and it definite the idea of trading area marketing. This essay analyzed the implementing strategy of trading area marketing in several aspects, which included market positioning, different operation, promotion, environment and brand.
