DocumentCode
1680841
Title
Notice of Retraction
Research on city trading area marketing
Author
Su-yan, Zhuo
Author_Institution
School of Business Administration Henan University KaiFeng, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Trading area is a very important part in the development of city economic, and in a certain extent, its status of development reflects the level of city economic development. Based on marketing, this essay made a research on the issues of city trading area´s development, and it definite the idea of trading area marketing. This essay analyzed the implementing strategy of trading area marketing in several aspects, which included market positioning, different operation, promotion, environment and brand.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Trading area is a very important part in the development of city economic, and in a certain extent, its status of development reflects the level of city economic development. Based on marketing, this essay made a research on the issues of city trading area´s development, and it definite the idea of trading area marketing. This essay analyzed the implementing strategy of trading area marketing in several aspects, which included market positioning, different operation, promotion, environment and brand.
Keywords
Buildings; Cities and towns; Clothing; Consumer electronics; Economics; Government; marketing strategy; trading area; trading area marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5887148
Filename
5887148
Link To Document