Title :
Notice of Retraction
Research on customer relationship management for small and medium-sized enterprise based on implementation strategies
Author :
Min, Li ; Pengwei, Zhang ; Ming, Su ; Liping, Sui
Author_Institution :
Economic and management department Henan Institute of Science and Technology Xinxiang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper discusses the definition and function of SMES, connotation of customer relationship management connotation. And on this basis, clarifies the positive effect of customer relationship management system for the development of SMES, analyzes the common problems of SMES when they implementing the customer relationship management, and then offer the corresponding solution strategies.
Keywords :
Business process re-engineering; Customer relationship management; Economics; Industries; Marketing and sales; Personnel; customer relationship management; implement; small and medium-sized enterprises;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5887150
