Notice of RetractionResearch on the model of cooperation between academics and businesses for training marketing undergraduates

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In order to improve marketing undergraduate training, school cooperation management between academics and businesses was put forward to strengthen practical teaching. The investigation of marketing graduate employment was made to analyze the marketing graduate´s employment situation and problems in marketing college training. Results show that cultivation objective reorientation based on real market needs, curriculum adjustment according to real enterprise requirements, teaching faculty rich with HR both from college and enterprise, strengthening practical teaching with enterprise, and the scope of cooperation expanding based on enterprise teaching position promotion are necessary to improve marketing undergraduate training and employment. The universities can take the results as reference to improve their marketing undergraduate training pattern.