Title :
A spread algorithm of the most influential node on single-source
Author :
Fengying, Wang ; Caihong, Li ; Lili, Zhou ; Jinling, Zhao
Author_Institution :
Sch. of Comput. Sci. & Technol., Shandong Univ. of Technol., Zibo, China
Abstract :
Based on node influence, establishes a maximum spread model of single-source influence, defines concepts related to maximum spread of single-source influence, proposes the polynomial time algorithm of maximum influence on single-source, quantifies the largest node set influenced by single-source, computes the most influential node in a social network. Our algorithms significantly out-perform node selection heuristics based on the well-studied notions of degree centrality and distance centrality from the field of social networks. Our framework suggests a special approach for reasoning about the performance guarantees of algorithms for this type of influence problems in social networks. Typical applications show that the optimization problem of selecting the most influential node on single-source has an important practical value.
Keywords :
computational complexity; optimisation; social sciences; degree centrality; distance centrality; influence problem; maximum influence; maximum spread model; node influence; node selection heuristics; optimization problem; polynomial time algorithm; single-source influence; social network; spread algorithm; Cognition; Computational modeling; Heuristic algorithms; Intelligent control; Optimization; Polynomials; Social network services; maximum spread; most influential node; single-source influence;
Conference_Titel :
Intelligent Control and Automation (WCICA), 2010 8th World Congress on
Conference_Location :
Jinan
Print_ISBN :
978-1-4244-6712-9
DOI :
10.1109/WCICA.2010.5554262