Title :
Notice of Retraction
The stage of enterprise PR´s mind: Based on three levels of love
Author :
Zhang, Jingyun ; Wang, Yong
Author_Institution :
Business school, Beijing Technology and Business University, Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
By Graeco philosophy, love could be classified to three levels — erõs, philia and agape. Based on this, the paper analyzes the three stages of enterprise PR´s mind — primary, middle and ultimate. The author analysis the relations between erõs and primary PR´s stage, philia and middle stage whereas agape and ultimate stages firstly, then reveals the relationship of the three stages. Finaly, the paper forms the optimum PR´s stage for enterprise to take — the harmony and extensibility stage.
Keywords :
Companies; Educational institutions; Ethics; History; Humans; Presses; PR´s mind for enterprise; The Level of Love; harmony and extensibility; the optimum stage;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5887228
