A Real Trading Model based Price Negotiation Agents

Author

Ishihara, Yoshizo ; Huang, Runhe ; Ma, Jianhua

Author_Institution

Fac. of Comput. & Inf. Sci., Hosei Univ., Tokyo

Volume

1

fYear

2006

Firstpage

597

Lastpage

604

Abstract

Sim proposed a market-driven negotiation agent model that makes adjustable amounts of concession by reacting to different market situations and trading constraints, and it was improved with an enhanced market-driven strategy by taking opponent eagerness into consideration. In both Sim´s original model and improved model, however, it was implied that a negotiation agent has same behaviors and actions to all trading partners referring to a same trading issue. It is not quite true in a real world trading negotiation. Based on both models, this paper proposes a real trading model based price negotiation agents that take each trading partner as an individual with different strategies and actions. Moreover, negotiation actions between a negotiation agent and a trading partner are kept in secret and unknown to others

Keywords

marketing; negotiation support systems; pricing; Sim´s original model; market-driven negotiation agent model; price negotiation agent; real trading model; Business; Communications technology; Consumer electronics; Electronic commerce; Fuzzy sets; Humans; Pricing; Proposals;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Information Networking and Applications, 2006. AINA 2006. 20th International Conference on

Conference_Location

Vienna

ISSN

1550-445X

Print_ISBN

0-7695-2466-4

Type

conf

DOI

10.1109/AINA.2006.52

Filename

1620254