Title :
Credit Rating System in C2C E-Commerce: Verification and Improvement of Existent Systems with Game Theory
Author :
Huang, Youbei ; Wang, Mingming
Author_Institution :
Economic Inf. Manage. Dept., Renmin Univ. of China, Beijing, China
Abstract :
China C2C e-Commerce has developed at high speed during recent years. Whether the credit rating systems of C2C e-Commerce is rational or not directly influences its development as the systems is a key way for risk-averse. This paper analyzes the C2C userspsila fraud behavior with repeated game theory, checks the validity of existent C2C e-Commerce credit rating systems, especially the new one applied in Baidu ldquoYouardquo C2C e-Commerce platform. Finally some strategies that can be adopted to improve the systems are pointed out.
Keywords :
consumer behaviour; electronic commerce; fraud; game theory; C2C e-commerce; C2C user fraud behavior analysis; credit rating system; game theory; Computer simulation; Conference management; Costs; Electronic commerce; Electronic government; Game theory; Information analysis; Information management; Nash equilibrium; Negative feedback; C2C market; credit rating systems; e-Commerce; repeated game theory;
Conference_Titel :
Management of e-Commerce and e-Government, 2009. ICMECG '09. International Conference on
Conference_Location :
Nanchang
Print_ISBN :
978-0-7695-3778-8
DOI :
10.1109/ICMeCG.2009.52
