A study of student behavior in accepting the Blackboard Learning System: A Technology Acceptance Model (TAM) approach

This paper tried to examine the students´ acceptances for the use of Blackboard Learning System using Technology Acceptance Model (TAM) as an analysis approach. Four factors of TAM namely Perceived Ease of Use, Perceived Usefulness, Attitude, Behavior Intention, and Perceived Interactivity as an additional factor were used as the evaluation model factors to measure the students´ technology acceptance and a total of six hypotheses were proposed. An online questionnaire was conducted to extract the information from students of National Taiwan University of Science and Technology (NTUST) and a total of 302 respondents were collected. A Structural Equation Modeling (SEM) is used to analyze the model. The analysis result explained that a value of 36 percent of student´ acceptance to use Blackboard Learning System can be described by the evaluated factors. Our findings illustrated that the five factors mentioned have intercorrelated effect to explain the students´ behavior and Perceived Interactivity was determined as the key factor.