Title :
Designing the Value Curve for Your Next Innovation
Author :
Narasimhalu, Arcot Desai
Author_Institution :
Singapore Manage. Univ., Singapore
Abstract :
This paper introduces an additional feature to the strategy canvas and value curve that will make innovation designers more effective. The new feature is to let the innovators carry out the designs of their new innovations taking into account both the cost of improving the quality of a parameter that the users value highly and the savings accrued from the drop in provisioning for parameters that users place less emphasis in an innovation.
Keywords :
innovation management; strategic planning; innovation designers; strategy canvas; value curve designing; Analytical models; Constraint optimization; Costs; Design methodology; Design optimization; Information management; Innovation management; Management information systems; Oceans; Technological innovation;
Conference_Titel :
Management of Engineering and Technology, Portland International Center for
Conference_Location :
Portland, OR
Print_ISBN :
978-1-8908-4315-1
Electronic_ISBN :
978-1-8908-4315-1
DOI :
10.1109/PICMET.2007.4349369
