Updating a Firm´s International Competitiveness through Total Innovation Management: A Case Study from a Certain Manufacturing Firm of China

In such a new economic era full of fierce competition, a firm´s survival and development depend on innovation especially total innovation. Based on the latest theoretical achievement of total innovation management (TIM for short), the paper addresses the basic experience of the CIMC (China International Marine Containers (Group) Co., LTD) maintaining its sustainable competitive advantage through TIM. It is argued that a basic manufacturing firm absolutely has the ability to cultivate its dynamic core competitiveness, improve its capability of innovating, and thus advance its international competitiveness under the new economic background.