A Review of Technology Acceptance Model in the E-commerce Environment

Author

Han, Lu ; Jin, Yongsheng

Author_Institution

Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China

fYear

2009

Firstpage

28

Lastpage

31

Abstract

In recent years, technology acceptance model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories and acceptance models from other perspectives. Reviewing the findings of previous studies, some current problems are pointed out and the future direction of research and development is viewed.

Keywords

consumer behaviour; electronic commerce; human factors; technology transfer; TAM; consumer acceptance; consumer behavior intention; e-commerce environment; technology acceptance model; Conference management; Electronic commerce; Electronic government; Environmental management; Information technology; Internet; Position measurement; Technological innovation; Technology management; Testing; TAM; electronic commerce; influencing factors;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of e-Commerce and e-Government, 2009. ICMECG '09. International Conference on

Conference_Location

Nanchang

Print_ISBN

978-0-7695-3778-8

Type

conf

DOI

10.1109/ICMeCG.2009.64

Filename

5280092