Title :
Business regulation for consumer welfare- consumer protection in India, related to marketing
Author :
Agasti, S. ; Sengupta, P.P.
Author_Institution :
AICTE, India
Abstract :
Consumer satisfaction and consumer protection are the main challenging issues to modern day marketing. Consumer Protection offers business to re-examine its marketing policies and programmes for meeting the ever growing needs of consumer welfare. The present study has been undertaken to examine the Consumer Protection movement in India.
Keywords :
consumer protection; customer satisfaction; India; business regulation; consumer protection; consumer satisfaction; consumer welfare; marketing policies; Advertising; Advertisement; Consumer representation; Health & Safety; Information; Legislation; Market Concentration; Pollution in the environment; Pricing Issues; Product quality; Repair & Services;
Conference_Titel :
Business and Information Management (ICBIM), 2014 2nd International Conference on
Conference_Location :
Durgapur
Print_ISBN :
978-1-4799-3263-4
DOI :
10.1109/ICBIM.2014.6970958
