A Fuzzy Negotiation Model Based on Bayesian Learning

We usually decide to accept or reject the offer based on the utility function in the traditional automatic negotiation of E-commerce so that we reject the offers whose utility is lower than a specified value. Here we evaluate the acceptability based on the fuzzy set theory and the membership function. Since different issues have different effect on the negotiators, we state the combined concession in the multi-issue negotiation for the negotiators and negotiator Agent adopts Bayesian learning mechanism to update its beliefs about incomplete information. We put forward a more practical negotiation model than the traditional negotiation model.