Title :
A new solution method for customer grading problem with multi-factor constraint
Author :
Yang, Jie ; Chen, Yimin
Author_Institution :
Guoyuan Securities Corp., Hefei, China
Abstract :
Customer grading is important for recognizing valuable customers in company, especially for those who have too many customers to serve while the service resources are limited. In this paper, for general multi-factor customer grading problems, a new grading model is established with multiple constraints, and a solution method for this problem is provided. Case study from a security corporation illustrates the effectiveness of the solution algorithm.
Keywords :
customer relationship management; customer relationship management; general multifactor customer grading problems; multifactor constraint; security corporation; solution method; valuable customer recognition; Clustering methods; Companies; Equations; Mathematical model; Resource management; Security;
Conference_Titel :
Computational Intelligence for Financial Engineering & Economics (CIFEr), 2012 IEEE Conference on
Conference_Location :
New York, NY
Print_ISBN :
978-1-4673-1802-0
Electronic_ISBN :
PENDING
DOI :
10.1109/CIFEr.2012.6327797
