Strategy of Production Management Subsidiary Units in the Frames of Cable Industry Technological System Novkabel in Serbia

Summary form only given. The aim of this work is to distinguish strengths, weaknesses, opportunities and threats at the level of overall production management and business of subsidiary ´Javor´ in the system of cable industry ´Novkabel´ in Serbia. The conveyed researches, in the frames of SWOT and ABC analyses and BCG portfolio matrix, provide hypothetical forecasts of candidates aimed at accepting hypothesis about future prosperity of subsidiary Javor. This opens new horizons of possible growth and development at the production level. Moreover, it is also considered whether the production management of subsidiary represents a base for management improvement by using outsourcing forces from Novkabel. Thus, the clear prediction of the business future is created after having carried out the researches. Firstly, there should be the improvement of the current business and production performances. Secondly, there should be the new investments in the expansion of the product range and the growth of the product capacities. Thirdly, Novkabel should invest equally in all subsidiaries. Running of a company without the system of management (preparation, production and services) is the same as conducting the ship without navigational equipment. It is just the matter of the time when we will be blown off the market.