Title :
The Role of Channel Experience in Enhancing Technology Transfer
Author_Institution :
Dept. of Inf. Manage., Tajen Univ., Pingtung, Taiwan
Abstract :
This study extends channel expansion theory to apply in technology transfer and proposes an empirical framework for investigating the relationships of channel experience, richness perception of channel and effectiveness of technology transfer. The results of this study indicate that (1) experience with the communication channel, experiences with the messaging topic, and communication partner are positively related with richness perception. (2) Experiences with the messaging topic and communication partner are positively related with successful technology transfer. (3)The richness perception of channel is positively related with successful technology transfer.
Keywords :
business communication; cognition; technology transfer; channel expansion theory; channel experience; communication channel; communication partner; messaging topic; richness perception; technology transfer; Communication channels; Context; Media; Organizations; Reliability theory; Technology transfer; channel experience; richness perception; technology transfer;
Conference_Titel :
Genetic and Evolutionary Computing (ICGEC), 2011 Fifth International Conference on
Conference_Location :
Xiamen
Print_ISBN :
978-1-4577-0817-6
Electronic_ISBN :
978-0-7695-4449-6
DOI :
10.1109/ICGEC.2011.99
