Social computing-based trust model in P2P e-commerce

Successful electronic commerce allows businesses to create more efficient channels for product sales or to create new business opportunities. Trust plays an important role in successful online businesses. In this paper, we consider the important case of interactions in peer communities, and then propose a trust establish model based on social computing which aims at avoiding interaction with undesirable participants. Our specific approach based on game to trust computing leads to a decentralized society in which agents help each other weed out undesirable players.