Title :
Social computing-based trust model in P2P e-commerce
Author :
Xie, Fu ; Liu, Fengming ; Wang, Xincheng ; Yang, Rongrong
Author_Institution :
Coll. of Inf. Sci. & Eng., Shandong Normal Univ., Jinan
Abstract :
Successful electronic commerce allows businesses to create more efficient channels for product sales or to create new business opportunities. Trust plays an important role in successful online businesses. In this paper, we consider the important case of interactions in peer communities, and then propose a trust establish model based on social computing which aims at avoiding interaction with undesirable participants. Our specific approach based on game to trust computing leads to a decentralized society in which agents help each other weed out undesirable players.
Keywords :
electronic commerce; market opportunities; peer-to-peer computing; security of data; societies; P2P e-commerce; business opportunities; decentralized society; electronic commerce; social computing-based trust model; Business; Educational institutions; Electronic commerce; Focusing; Games; Internet; Marketing and sales; Peer to peer computing; Social network services; TV; Electronic Commerce; Game; Social Computing; Trust;
Conference_Titel :
Computer Supported Cooperative Work in Design, 2008. CSCWD 2008. 12th International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-4244-1650-9
Electronic_ISBN :
978-1-4244-1651-6
DOI :
10.1109/CSCWD.2008.4537079
