DocumentCode :
1715571
Title :
User satisfaction and demand models for personal radio planning
Author :
Stone, Ronald S.
Author_Institution :
Federal Communications Commission, Washington, D.C.
Volume :
28
fYear :
1978
Firstpage :
290
Lastpage :
294
Abstract :
This paper discusses user satisfaction and demand projections for the CB Radio Service and for possible new personal radio services at VHF or UHF frequencies. These projections were generated by a computer model developed by the Advanced Research Resources Organization (ARRO) for the FCC´s Personal Radio Planning Group (PRPG). The model uses data obtained from a national survey of users and nonusers of CB radio which assessed people´s communication needs, perceptions of radio services, radio equipment purchasing behavior, radio use behavior, and lifestyle. The inputs to this model are the public´s perception of how well a service can accomodate various communication needs, in comparison with CB radio, and equipment cost. The perception estimates are based on the services projected performance and social characteristics.
Keywords :
Calculators; Costs; FCC; Frequency; Land mobile radio; Market research; Mobile communication; Privacy; Signal design; TV;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Vehicular Technology Conference, 1978. 28th IEEE
Type :
conf
DOI :
10.1109/VTC.1978.1622550
Filename :
1622550
Link To Document :
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