Title :
Business classics: the role of design in business success of Apple Computer
Author :
Sanderson, Susan Walsh ; Peng, Yi-Nung
Author_Institution :
Lally Sch. of Manage., Rensselaer Polytech. Inst., Troy, NY, USA
fDate :
6/23/1905 12:00:00 AM
Abstract :
In this paper we examine the role that outstanding product models (business classics) can play in business success focusing on Apple Computer, a company well known for its innovative products. Our preliminary results show a correlation between models that win design awards and business success. We found some outstanding models in Apple´s product family and are exploring the contribution of these models to the overall success of the company
Keywords :
DP industry; design engineering; Apple Computer; business classics; business success; design awards; innovative products; outstanding product models; product family; Companies; Computer aided manufacturing; Consumer products; Costs; Employment; Innovation management; Marketing and sales; Product design; Technological innovation; Usability;
Conference_Titel :
Change Management and the New Industrial Revolution, 2001. IEMC '01 Proceedings.
Conference_Location :
Albany, NY
Print_ISBN :
0-7803-7260-3
DOI :
10.1109/IEMC.2001.960473
