DocumentCode :
1728919
Title :
Introducing Mobile Channel into Electronic Supply Chain
Author :
Wei, Wei ; Shen, Jinsheng ; Ji, Shouwen
Author_Institution :
Sch. of Traffic & Transp., Beijing Jiaotong Univ., Beijing
fYear :
2008
Firstpage :
121
Lastpage :
126
Abstract :
In this paper we study the impact of introducing a mobile channel into a supply chain. Thus, the supply chain owns an electronic channel, a mobile channel and a traditional channel. We model the context as a Stackelberg game. Through numerical experiments, we find that as mobile channel becomes more distinct from existing channels and becomes cheaper, consumers and manufacturer will be better off. We also find the manufacturer´s inclination to mobile channel will not eliminate the traditional channel. However, the manufacturer´s mobile channel has to keep a balance between attracting consumers for retailers and for itself.
Keywords :
electronic commerce; game theory; mobile computing; supply chain management; Stackelberg game; electronic supply chain; mobile channel; Business; Consumer electronics; Games; Internet; Manufacturing; Mobile communication; Mobile computing; Space technology; Supply chains; Switches; Mobile Commerce; Mobile supply chain; Stackelberg game;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Grid and Pervasive Computing Workshops, 2008. GPC Workshops '08. The 3rd International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-0-7695-3177-9
Type :
conf
DOI :
10.1109/GPC.WORKSHOPS.2008.23
Filename :
4539335
Link To Document :
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