SmartMobile-AD: An Intelligent Mobile Advertising System

The wide deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users have created a very strong demand for emerging mobile commerce applications and services. Wireless advertising is one of the important and hot subjects in m-commerce and wireless application. This paper reports a wireless advertising system (SmartMobile-AD) in terms of its supporting business process, functions, system architecture, and built-in technical solutions. The system supports the wireless advertising workflow for wireless service companies and publishers (or portals) to manage and deliver multimedia mobile ads to mobile users over the wireless Internet. The paper provides the insights on mobile ad targeting, delivery, tracking, and performance measurement. Furthermore, the paper presents the application examples of the system.