Ebunka: do cultural differences matter?

A human factors research program currently underway involves Japanese nuclear power operators. Results from this study suggest that the norm of socially desirable behavior appears to influence operators´ job performance and the value of that performance as preceived by experts. In Japan, focus on the correct behavior is viewed as positive. This result represents a sharp contrast with results from similar research programs conducted on power plant operators from the US. Such a collectivistic behavior (i.e., focus on social norms and expected behaviors) is viewed negatively in American culture. A comparison of results from Japan and the US may suggest that cultural differences play a significant role in determining the performance of nuclear power plant operators. It is argued that the most important role of future cross-cultural research in the nuclear industry is to contribute to smoother and more effective technology transfer.<>