Abstract :
In the Czech Republic a market research was carried out in the year 1997, using a questionnaire campaign, concentrating on the mapping of conditions for the introduction of interactive broadband systems, which would provide potential users, together with voice services, access to the Internet, to services on demand, e.g. VoD, AoD, to electronic shopping, etc. The evaluation included technical furnishings of households and technical readiness of users, the interest in information and, based on analysis of the economical situation in the Czech Republic, also the willingness and ability to pay for services offered. It was concluded that the subscribers of cable television networks represent a prospective group
Keywords :
Internet; broadband networks; electronic commerce; interactive systems; marketing; telecommunication services; AoD; Czech Republic; Internet access; VoD; cable television networks; electronic shopping; interactive broadband systems; market potential; questionnaire campaign; services on demand; technical readiness; voice services; Cable TV; Consumer electronics; Market research; Receiving antennas; Satellite antennas; System testing; Telephony; Teletext; Watches; Web and internet services;
