Title :
Cognitive Computing, Analytics, and Personalization
Abstract :
This article discusses the increasing sophistication of search technology and its role in cognitive computing. It provides a concrete example of a personal assistant that is context-aware and can retrieve the information most likely to solve users´ problems. It also addresses how search engines predict what information users are likely to need, and how the software retrieves and presents the information. Finally, the article discusses personalization and how machine learning can contribute to this process.
Keywords :
information retrieval; learning (artificial intelligence); search engines; cognitive computing; context-aware personal attendant; information retrieval; machine learning; search engines; search technology; Cognition; Context modeling; Information retrieval; Machine learning algorithms; Ontologies; Search methods; Semantics; artificial intelligence; cognitive computing; data analysis; information retrieval; search;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2015.55
