DocumentCode
1744649
Title
Mass customization: conflicting definitions
Author
Pilkington, Alan ; Chong, Derrick
Author_Institution
London Univ., UK
Volume
1
fYear
2000
fDate
2000
Firstpage
88
Abstract
This paper focuses on the emergence of mass customization as a prominent 1990s keyword. The work of Pine and associates offers an instructive point of reference for this investigation of the differing treatments of mass customization by management scholars working in the fields of operations, marketing and strategy. The authors conclude that though mass customization and mass production approaches are not incompatible, just as mass marketing and mass customization can coexist, identification of unique characteristics of mass customization remains unresolved
Keywords
manufacture; marketing; research and development management; R&D management; definitions; marketing; mass customization; mass production; operations; strategy; unique characteristics; Books; Disaster management; Educational technology; Environmental economics; Manufacturing; Marketing management; Mass customization; Mass production; Technology management; Vehicles;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Innovation and Technology, 2000. ICMIT 2000. Proceedings of the 2000 IEEE International Conference on
Print_ISBN
0-7803-6652-2
Type
conf
DOI
10.1109/ICMIT.2000.917284
Filename
917284
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