Title :
SWOT with a quantitative outlook: re-visiting the analysis
Author :
Anwar, Syed Ferhat ; Siddique, Sharif Rayhan
Author_Institution :
Inst. of Bus. Adm., Dhaka Univ., Bangladesh
Abstract :
This article is a conceptual undertaking and looks at one of the most popular qualitative analysis techniques, the SWOT analysis. The technique suggested in this article has been empirically tested and developed based on the logical empiricists approach with a view to strengthen the present highly subjective technique. The new approach is expected to show higher validity, reliability and comprehensiveness in the results. The method can be used to measure strengths, weaknesses, opportunities and threats of an organization, functional area, product, market, brand and the like both in terms of short term as well as long term perspectives
Keywords :
product development; research and development management; brand; comprehensiveness; functional area; logical empiricists approach; long-term perspective; market; opportunities; product; quantitative outlook SWOT analysis; reliability; short-term perspective; strengths; threats; validity; weaknesses; Area measurement; Failure analysis; Finance; Financial management; Logic testing; Marketing management; Measurement units;
Conference_Titel :
Management of Innovation and Technology, 2000. ICMIT 2000. Proceedings of the 2000 IEEE International Conference on
Print_ISBN :
0-7803-6652-2
DOI :
10.1109/ICMIT.2000.917301
