Title :
Applications of fuzzy sets in personalization for e-commerce
Author :
Jain, Vivek ; Krishnapuram, R.
Author_Institution :
IBM India Res. Lab., New Delhi, India
Abstract :
Personalization is central to business-to-consumer (B2C) e-commerce. In this paper, we formulate the main problems of B2C e-commerce. We suggest a modular architecture for a personalized e-commerce system, and describe some ways in which fuzzy sets can play a role
Keywords :
electronic commerce; fuzzy set theory; marketing data processing; B2C e-commerce; business-to-consumer e-commerce; fuzzy sets; modular architecture; personalization; Classification algorithms; Customer profiles; Fuzzy sets; Information resources; Internet; Laboratories; Product design; TV; Transaction databases; Web sites;
Conference_Titel :
IFSA World Congress and 20th NAFIPS International Conference, 2001. Joint 9th
Conference_Location :
Vancouver, BC
Print_ISBN :
0-7803-7078-3
DOI :
10.1109/NAFIPS.2001.944262
