Wearables Gushing with Emotions: A new brand-engagement architecture

Consumers experience brands by developing feelings for and emotional connections to them as well as talking about them with other people. The problem, however, is that real-time analytics for return on engagement are difficult to obtain, and yet, understanding how and why people engage with your brand is the linchpin to achieving success. How can wearable technologies help brands and ad agencies quantify consumer perceptions of brands?