Title :
Analysis on influence factors of garment enterprises in the Entire E-commerce Development
Author :
Li Qing-Na ; Shan Hong-Zhong
Author_Institution :
Grad. of Bus. Dept., Beijing Inst. Of Fashion Technol., Beijing, China
Abstract :
Based on the analysis of China´s garment enterprises in the Entire E-commerce Development, this paper finds out six factors affecting the development of the garment enterprises in the Entire E-commerce Development. The main factors are traditional marketing channels, industry chain, informatization, Information encoding, business secret, professional. In addition, this paper presents the strategies of garment enterprises in the Entire E-commerce Development.
Keywords :
clothing industry; electronic commerce; China garment enterprises; business secret; entire e-commerce development; industry chain; information encoding; informatization; marketing channels; Business; Clothing; Clothing industry; Electronic commerce; Encoding; Fabrics; Entire E-commerce; Garment enterprises; Influence factors;
Conference_Titel :
Advanced Research and Technology in Industry Applications (WARTIA), 2014 IEEE Workshop on
Conference_Location :
Ottawa, ON
DOI :
10.1109/WARTIA.2014.6976264
