Abstract :
Why a new generation of professional-class digital cameras have caused legacy incumbents like Panavision to take stock of their core technology and re-focus their futures. In June 2013 investment firm Wilmington Trust threatened to take control of one of movie-making´s iconic equipment suppliers - the film camera rental company Panavision - over a seemingly small unpaid debt owed to the bank Credit Suisse. It was one indication of the way in which Panavision´s influence over the movie-making business has slowly, but decidedly, waned over the past 10 years.
