An effective approach using Eco-feedback to motivate energy conservation behaviors

In recent years, there are increasingly practitioners and researchers conducting human-computer interaction (HCI) projects that focused on sustainability. In particular, the art of visualization in HCI has been radically utilized to represent statistical numbers or figures of energy consumption, e.g. electricity, to create energy awareness and thus foster positive attitudes towards sustainable practices. However, it seems to be a major issue when users with different concerns and motivations to conserve energy provide a variety of feedback for generic information in research prototypes. To address this issue, several researches and critical surveys have been aiming to explore which factors influence most to users´ energy conservation reactions. Based on those surveys, this paper attempts to provide a conclusion of most effective factors and then take advantage of those factors to design a prototype combining Eco-feedback and social media to motivate energy conservation behaviors.