DocumentCode
1779078
Title
Users Classification on Broadcast and Television System Based on Statistical Analysis System Software
Author
Wan, Binbin ; Zhang, Taozheng ; Chai, Jianping ; Zhao, Min ; Zhang, Zhenlong
fYear
2014
fDate
18-20 Sept. 2014
Firstpage
996
Lastpage
999
Abstract
In this paper, we take the guide data and the program data from the users of digital cable television programs as the experimental data to carry on our experiment. And we use the SAS software platform which is very efficient in data analyzing to realize the classification of our user to different parts. So we can achieve our destination of personal recommendation and precision advertizing.
Keywords
Classification algorithms; Clustering algorithms; Data mining; Software; Statistical analysis; Synthetic aperture sonar; TV; SAS; broadcast and television system; clustering algorithm; data mining; user classification;
fLanguage
English
Publisher
ieee
Conference_Titel
Instrumentation and Measurement, Computer, Communication and Control (IMCCC), 2014 Fourth International Conference on
Conference_Location
Harbin, China
Print_ISBN
978-1-4799-6574-8
Type
conf
DOI
10.1109/IMCCC.2014.210
Filename
6995180
Link To Document