Title :
Users Classification on Broadcast and Television System Based on Statistical Analysis System Software
Author :
Wan, Binbin ; Zhang, Taozheng ; Chai, Jianping ; Zhao, Min ; Zhang, Zhenlong
Abstract :
In this paper, we take the guide data and the program data from the users of digital cable television programs as the experimental data to carry on our experiment. And we use the SAS software platform which is very efficient in data analyzing to realize the classification of our user to different parts. So we can achieve our destination of personal recommendation and precision advertizing.
Keywords :
Classification algorithms; Clustering algorithms; Data mining; Software; Statistical analysis; Synthetic aperture sonar; TV; SAS; broadcast and television system; clustering algorithm; data mining; user classification;
Conference_Titel :
Instrumentation and Measurement, Computer, Communication and Control (IMCCC), 2014 Fourth International Conference on
Conference_Location :
Harbin, China
Print_ISBN :
978-1-4799-6574-8
DOI :
10.1109/IMCCC.2014.210
