User experience of mobile augmented reality: A review of studies

Augmented Reality is an advance technology that enhances the real world by overlaying digital data on top of it. When Augmented Reality (AR) experience is delivered on mobile devices it is termed as mobile augmented reality (MAR). MAR is state-of-the-art technology that has completely revolutionized the way of accessing and interacting with information thus invoking new experiences for users all around the world. This article is an effort to summarize the current research regarding user experience of MAR. Mobile AR Publications of past 10 years are identified for a preliminary review from prominent online databases and digital libraries. The aim of this study is to identify the areas of User Experience (UX) that lack research. We present a classification of present UX research in MAR domain. Research findings and possible opportunities for future research are also discussed.