DocumentCode
1794130
Title
Role of customer knowledge in developing new products and services
Author
Irani, Maziar Azimzadeh ; bin Tan Sri Mohd Ghazali, Tan Sri Mohd Zulkifli
Author_Institution
Int. Bus. Sch., Univ. Teknol. Malaysia, Skudai, Malaysia
fYear
2014
fDate
27-29 Aug. 2014
Firstpage
6
Lastpage
9
Abstract
It has been proven by various scholars that knowledge is an essential source for businesses to achieve competitive advantage. Sustainable growth and innovation, which guarantee a business acceptable performance and survival in an aggressively competitive market is achievable by appropriate utilization of knowledge. In today´s business environment, it is of vital importance for companies to have knowledge from, for and about their customers in order to maintain their competitive position by continuously introducing new products and services. Therefore, the purpose of this study is to analyze the effect of customer knowledge on developing new product and services.
Keywords
customer profiles; knowledge management; product development; business acceptable performance; business survival; customer knowledge; innovation; new product development; new service development; sustainable growth; Customer knowledge; Developing new products; Developing new services;
fLanguage
English
Publisher
ieee
Conference_Titel
Engineering Technology and Technopreneuship (ICE2T), 2014 4th International Conference on
Conference_Location
Kuala Lumpur
Type
conf
DOI
10.1109/ICE2T.2014.7006208
Filename
7006208
Link To Document