DocumentCode
1797943
Title
Applications of data mining in online retailing: A case for mining prefix-ordered web site navigation paths
Author
Yeung, W.L.
Author_Institution
Dept. of Comput. & Decision Sci., Lingnan Univ., Hong Kong, China
fYear
2014
fDate
15-17 Nov. 2014
Firstpage
943
Lastpage
947
Abstract
Data mining enables the discovery of frequent navigation patterns on retail web sites which help improve their design. Previous work has often focused on discovering “maximal” navigation patterns without paying much attention to partial navigation attempts. With reference to some discoverable patterns of navigating a hypothetical retail web site, we put forward our case for mining prefixes of frequent web navigation paths.
Keywords
Web sites; data mining; retail data processing; data mining; frequent navigation pattern discovery; hypothetical retail Web site; online retailing; partial navigation attempts; prefix-ordered Web site navigation path mining; retail Web sites; Business; Data mining; Electronic commerce; Knowledge discovery; Navigation; Web sites;
fLanguage
English
Publisher
ieee
Conference_Titel
Systems and Informatics (ICSAI), 2014 2nd International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4799-5457-5
Type
conf
DOI
10.1109/ICSAI.2014.7009421
Filename
7009421
Link To Document